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Scott RogersScott Rogers

Welcome! This blog tracks the real estate market in the Central Shenandoah Valley, featuring market data and analysis, an exploration of common buying and selling questions, and candid commentary on all things real estate.

If you are interested in discussing any of the topics on this blog, or the details of your specific real estate situation, call or e-mail me!

Negotiations


How close are buyers coming to the asking price?
Close To The Mark

One issue that often seems to be on a buyer's mind these days is the question of how much they should be able to negotiate off of an asking price for a house.  Let's take a look at closings from the past 30 days to provide some insight into what buyers are actually accomplishing right now in the market.

Examining all residential sales in Harrisonburg and Rockingham County (10/17/2008 - 11/16/2008) we find...
  • 51 residential properties have sold
  • The average sale price to list price ratio is 97.39%.
  • The median sale price to list price ratio is 97.87%.
Buyers are still coming relatively close to the asking price --- within 3%.  Taking a closer look, of the 51 properties that sold:
  • Only 1 buyer managed to negotiate more than 10% off the asking price (sales price of $100k, sale/list ratio of 77%)
  • Only 8 other buyers managed to negotiate more than 5% off the asking price (sales prices of $101k, $113k, $167k, $170k, $210k, $249k, $318k, $441k)
If you're considering buying in the near future, you should realize that this is certainly a buyer's market, but you won't necessarily have the ability to negotiate more than 10% off the asking price.
3 Comments so far . . .
Scott Rogers:
Apparently the photo accompanying this blog post is quite mystifying, as several people have already called or e-mailed me this morning to ask what on earth it is. Can you tell what it is??? A prize will be given to the first correct respondent. :)
November 17, 2008 11:54 am

John:
It's a dartboard.
November 17, 2008 3:07 pm

Scott Rogers:
Thank you John! I'm glad I'm not the only one who can see that! I'll e-mail you about your prize!
November 17, 2008 3:12 pm

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Go For The Gold: How to compete and win as a home buyer
Are all buyers created equal?  Certainly not --- especially from a seller's perspective in our current market. 

Which buyer will prevail?

Here's how I would rank buyers, from the most exciting to sellers (#1) to the least (#9)...
  1. Cash buyer, without a home sale contingency
  2. Pre-approved buyer, without a home sale contingency
  3. Pre-approved buyer, with a home sale contingency (with the house under contract)
  4. Buyer without pre-approval, without a home sale contingency
  5. Buyer without pre-approval, with a home sale contingency (with the house under contract)
  6. Pre-approved buyer, with a home sale contingency (with the house on the market)
  7. Pre-approved buyer with a home sale contingency (with the house not yet listed for sale)
  8. Buyer without pre-approval, with a home sale contingency (with the house on the market)
  9. Buyer without pre-approval, with a home sale contingency (with the house not yet listed for sale)
It is important to note where you are on the list above since the factors represented above often affect a seller's willingness (or lack thereof) to negotiate.

The good news is that you can (sometimes) take steps to move up this list:

  1. Get pre-approved
  2. Get a contract on your current home
  3. At least put your current home on the market
To note, here are some other buyer characteristics that are desirable amongst sellers:
  1. Minimal inspections
  2. In a hurry
  3. Large down payment
As a buyer in today's market, it's important to understand a seller's perspective before or during the process of making an offer.

Seller: "C'mon -- do your job -- convince those buyers to buy!"
Make Them Buy ItIf only it were that easy!

When I am representing a homeowner in the sale of their property, I am:
  • creatively presenting their home in the best possible light
  • aggressively marketing their home to potential buyers
  • diligently following up with each Realtor who shows the property to potential purchasers
But many sellers want me to go one step further --- and convince the buyers to buy! 

The reality is that I often don't have that opportunity!  Most buyers these days are working with a Realtor and thus have someone representing their interests.  I can talk the ear off of their Realtor to try to convince them of the merits of the house that their client has viewed, but I don't have the ability to directly affect the buyers' decision making.

Alas, in a market where sales are much slower than previous years, most homeowners really wish that I (or their Realtor) could make that connection with the potential buyers --- and somehow, somehow, convince them to buy!

We have been trying to sell our home FOREVER!!!
A lot of people feel this way right now --- that they have been trying to sell their home for many months (or longer) without success.  This situation is mainly a numbers game ---- closings are down 23% this year, and new listings are up 43%.  Clearly, there are many more sellers in the market than there are buyers, which creates the impatience for selling.

To put your situation in perspective, let's break down the listings that are currently for sale in Harrisonburg and Rockingham County:  This information is showing how many months these sets of properties have been on the market without having sold:

On the market for 0 - 6 months = 656 properties
On the market for 6 - 12 months = 208 properties
On the market for 12 - 18 months = 66 properties
On the market for 18 - 24  months = 20 properties
On the market for 24 + months = 8 properties  (yikes!)

If your house as been on the market for a few months without having been sold, don't despair --- it is just taking a bit longer for these properties to sell.

Is there a price at which you would buy this home?

Back in February '08, I wrote about buyer and seller perspectives on our real estate market, and pointed out that many buyers are bashful right now. They will look at quite a few houses, and find one or two that they like, or really like, or can't live without --------- and then, they will decide not to make an offer on the property.

Why, you might ask, would a buyer decide not to make an offer on a house they want to purchase?

Most often, it is because they think the asking price is too high, they aren't sure whether they will be able to negotiate it down, and thus they don't want to anger the seller or embarrass themselves by making too low of an offer.

I'm here to tell you --- make the offer! I have seen several offers work out very well for buyers over the past few months --- because the buyers stepped up to the plate and made an offer that they thought was reasonable for the house in question.

As we are evaluating properties, if a buyer seems to really like a house, but doesn't particularly care for the price, I ask the question... is there a price at which you would buy this home?

If there is, let's make an offer and see where we can go from there!


Housing Supply & Demand - May 2008
This is an illustration of the relationship between our market's supplyand demand in four price ranges. The numbers (6, 11, 14, 25) representthe months of supply of properties currently available based on averagedemand per month during the past twelve months.

Supply & Demand - May 2005

This month (May 2008) shows an increase in months supply in all except the lowest price range.  The most significant increase was in the $400k+ price range where the months of supply available jumped from 21 months to 25 months.  This was largely because of the increased supply of homes --- 152 homes for sale in May as opposed to only 137 in April.

Change Is Here . . . We Must Adapt!

Chameleons Adapt --- We Must As Well!There are quite a few local and national changes occurring right now that greatly affect buyers and sellers. Let's contemplate how we must prepare and adjust.

Slower Home Sales . . .

Aside from October and November of 2007, home sales have been lower each of the last 18 months than the same month a year prior. (see this graph) The lower number of home sales wouldn't be a problem if there were also a lower number of homeowners trying to sell their homes. This, however, is not the case --- not by a long shot.

In the first quarter of 2008, a total of 192 homes sold, and 523 came on the market. In other words, for every home that is sold, 2.7 homes are coming on the market. Wow! Last year wasn't quite as bad, as 255 homes sold in the first quarter, and 329 came on the market. During that time period, for every home that was sold, 1.3 homes came on the market. 

As a seller, you must be realistic about the potential pace of your home selling. As a buyer, realize that homes that have been on the market for many months aren't necessarily bad homes --- with more and more inventory, and fewer sales, "days on the market" is bound to increase.

Fewer Mortgage Options . . .

Over the past 6-12 months, the mortgage industry has drastically changed, eliminating loan programs and increasing requirements. This has created a lending climate that makes it more difficult for a buyer to obtain financing, and yet, if they do obtain financing --- it will be at historically low interest rates! 

As a seller, you ought to require a recently dated pre-approval letter with any offers. As a buyer, you need to devote plenty of time to researching your options for lenders and for loan programs.

Appreciation Remains, But . . .

Median sales price increased 8% between March 2007 and March 2008. And when analyzing year-to-date home sales (Jan-Mar 2007 vs Jan-Mar 2008), the median sale price increased 5%. It is great to see that home values are continuing to rise, despite fewer sales --- but there are certainly homes that have appreciated less than 5% in the past year.

Over the past five years, many homeowners became convinced that buying even if you might have to sell 12-24 months later was still a great idea. We likely need to revert back to prior thinking --- that you only ought to buy if you will be in the home for 3-5 years. With lower appreciation rates (5-8%, compared to 10-15% in recent years past), some homeowners have found themselves unable to sell their homes without losing money when purchasing and selling closing costs are considered.


Do Buyer Incentives Encourage A Sale?
Buyer Incentives --- Do They Work?Many sellers think so.....but I rarely meet buyers who think so.

You have likely heard of incentives that sellers offer buyers, such as:
  • seller to pay up to $3,000 of buyer's closing cost
  • seller to pay buyer's first three mortgage payments
  • seller to pay for one year of property owners association fees
  • seller to pay for one year of trash service
  • free car (really!)
  • free entertainment system
Sellers often hope to set their property apart from others by offering a buyer incentives to purchase their home. In theory, with two identical houses with identical asking prices, if you get a year of trash service with one, and not with the other, all buyers would pick the house with free trash service --- right?

But wait --- all such logic goes out the window given the negotiation process! For instance, it is quite possible that when presented with an offer, the seller of the house without free trash service might come off of their price by $8,000, while the seller of the house with free trash service might not negotiate at all. As becomes clear --- the existence of a buyer incentive does not at all guarantee a better opportunity for the buyer --- and buyers know this!

Additionally, buyers can ask for and attempt to negotiate any term they so desire in a contract. If you want free trash service from a seller who isn't offering it --- ask! If you want closing costs from a seller who isn't offering them --- ask! I rarely find a buyer who is bashful to include such concessions in an offer, even if it is not being advertised by the seller as being possible. Thus, the non-existence of a buyer incentive doesn't mean that the concession won't happen --- and buyers know this!

A few final notes . . .
  1. If we're in a strong seller's market (which we're not as of 3/2008) where sellers can demand any asking price they desire, a buyer incentive can work --- it highlights flexibility in negotiations.
  2. I find it especially interesting when a seller advertises a buyer incentive, and then tacks on "with full price offer." If, given the choice of a year of POA dues (value roughly $480) with a full price offer, or negotiating $1,000 (or more) off the asking price --- I'd ignore the incentive and negotiate on price!
  3. Advice to buyers --- don't be distracted by incentives, other than to acknowledge the stated flexibility of a seller before negotiations even begin.
  4. Advice to sellers --- lower your asking price by the value of the incentive --- that is effectively what you have done anyhow (by revealing your flexibility to those who see that detail), but without the mass benefit of a lower asking price.
Lastly --- I'd love to be proved wrong! Are you a seller who has seen the value of offering a buyer incentive? Tell me about it! Are you a buyer who decided to buy a home because of a buyer incentive? Tell me about it!


One Year Builder's Warranty on New Construction
New ConstructionAs you consider buying a newly constructed home, it is important to be aware of what is often referred to as a one-year builder warranty.

Technically, what we are referring to are "Implied warranties on new homes" per Virginia statute 55-70.1.


What is covered by the warranty?

The builder warrants that the "dwelling with all its fixtures is, to the best of the actual knowledge of the vendor or his agents, sufficiently (i) free from structural defects, so as to pass without objection in the trade, and (ii) constructed in a workmanlike manner, so as to pass without objection in the trade." Essentially, no structural defects, and workmanlike construction.


When does the one year start?

The earlier of when the title is transferred, or when the buyer takes possession of the property.


I bought a house three months ago and have discovered structural defects. The builder is telling me a warranty doesn't exist, because "as is" was written into the contract. Is this possible?

It is possible to modify or exclude the Virginia statute based implied warranty. However --- it is likely that the builder did not follow the statute when selling the property to you as is.

To sell a new property "as is" and exclude the implied home warranty, the fact that the house is being sold "as is" must be written on the face of the contract, in capital letters, in a font size at least two points larger than the other type in the contract. This doesn't happen too often.


I have a structural issue, what do I do?

The statute specifies that you have a cause of action against the builder, but that you must first notify the builder of the defect and allow them a reasonable period of time (no longer than six months) to cure the defect.


What about the foundation?

The foundation is warrantied for five years (instead of just one) --- though if a foundation issue exists, it must be reported to the builder within two years of when it is discovered.


The Virginia statute keeps referring to a "structural defect" --- what is that?

Per the code, "a defect or defects that reduce the stability or safety of the structure below accepted standards or that restrict the normal use thereof." Yes, that is about as vague as you can get.


My builder is asking me to sign a warranty document at closing --- why? And should I sign it?

First, take time to read the document.  In most cases, such a document includes verbiage that limits the (vague) rights you would have had under the broad Virginia statute.  Builders ask buyers to sign these documents to narrow the scope of buyer's possible warranty requests --- and this desire often comes from past buyers who have been unreasonable in asking the builder to address cosmetic (or other non-structural) issues within the first year. 

If the document only includes language that restricts or eliminates your rights under the broad Virginia statute, kindly refuse to sign the document.  Unless all parties agreed in the sales contract that a warranty document would be signed at closing, the builder can not require you to sign the document --- it is imposing a new contract term on the buyer, when that was not included in the original negotiations. 

One caveat --- sometimes the document serves both the builder and the buyer --- it can do so by specifically stating items that the builder will indeed repair that might otherwise be in a gray area given the vague nature of the Virginia statute.

Buy Now, Save Big (sometimes)
Buy Now, Save Big (sometimes)In two out of my most recent three closings, my buyer clients bought at a fantastic price --- below appraised value. 

Scenario #1 --- buyers offered a quick closing, with no home sale contingency, and paid $13,000 under the appraised value.

Scenario #2 --- buyers bought from a relocation company, and paid $10,000 under the appraised value.

Why is it happening?  In both cases, the buyers made aggressive offers --- instead of opting not to make an offer based on a higher than reasonable asking price. 

As I noted a few weeks ago, buyers currently seem to be hesitating to make offers, and sellers are hesitating to lower their prices.  For the buyer who is willing to negotiate, this means there are opportunities to buy at great prices!

Who Pays The Closing Costs?
Wrestling For Closing Costs!Some buyers make offers including a condition that the seller pay all or some of the closing costs.

Some sellers offer the incentive of seller-paid closing costs to try to entice buyers.

What's really going on here?  There are a few ways to look at it:
  • For some buyers, it can make all the difference in the world!  Some buyers are pursuing 100% financing (which is getting harder), and may not even have funds to pay their closing costs.  For these buyers, if the seller won't pay the closing costs, the deal won't happen.
  • For most sellers, it doesn't make a bit of difference!  Paying a buyer's closing costs changes the net proceeds to the seller -- but the amount of the closing cost allowance simply becomes another term of the negotiations.  The seller subtracts the closing cost allowance out of the contract price, and negotiates accordingly towards their desired net proceeds.


Inspecting the Home Inspection Process
Inspecting The Home Inspection ProcessThe first thing to know about the home inspection process is that it is a process for the benefit of the buyer.  However, the standard contingency form and negotiation document typically used in our market are balanced documents that respect the needs and priorities of both the buyer and seller.

The Context

When making an offer on a property, a buyer negotiates the price and other terms based on their understanding of the property at the time of the offer.  However, often buyers will include a home inspection contingency to allow themselves an opportunity to learn more about the property with the help of a professional home inspector. 

Thus, if a buyer negotiates a contract on a house that has two broken windows, it would not be reasonable to try to negotiate for the repair of the windows during the home inspection process, since that fact was already known about the house --- but if a leaky sink is discovered, it would be perfectly reasonable to request that repair.

The Substance

The standard inspection contingency references a long list of areas for inspection, including: geotechnical inspections, inspections of the structure, foundations, roof, flooring, HVAC systems, electrical system, plumbing system, appliances, exterior insulation finishing systems, drainage, windows, well and septic systems, and lead-based paint and radon.

Yet at the same time, the inspection contingency specifies that the buyer may only request the repair of "material defects" which is described as "those items that could affect the decision of a reasonable person to purchase the Property" and would not include "cosmetic items, matters of preference, or grandfathered systems or features that are properly functioning but would not comply with current building codes if constructed or installed today."

The Flow

Post-inspection, a buyer may provide the seller with a list of requested repairs.  The seller would then respond by offering any of the following:
  • agreeing to make all repairs
  • offering to make some repairs and/or provide some sort of credit to the buyer
  • declining to make any repairs or monetary concessions
If the seller agrees to make all repairs, the buyer must proceed with the purchase.  Otherwise, the parties attempt to negotiate the terms of repair and/or monetary concessions.  At the end of this negotiation, the buyer makes the last decision of whether to proceed with the purchase by accepting the last offer of the seller, or to terminate the contract and receive a refund of their earnest money deposit.

The Problems

Potential pitfalls during the inspection and re-negotiation process include:
  • the buyer unreasonably requesting the repair of non-material defects
  • the buyer unilaterally deciding they do not want to buy the house because of what is discovered through the inspection process --- while the seller agrees to make all repairs
  • an inspector who in his/her efforts to provide the best possible service to the buyer ends up providing a detailed inspection report that makes the buyer overwhelmed by the needed repairs
  • the seller thinks the "deal is done" when the contract is ratified, and doesn't realize that further negotiation might be necessary as the buyer learns more about the property during the inspection process
The home inspection process can be complicated, but unless a buyer has has the expertise to thoroughly understand a property inside and out, it is a very helpful contingency for ensuring a wise purchasing decision.

Harrisonburg Homes - True List to Sell Ratios
A statistic that can be very helpful in understanding the state of the real estate market is the ratio between the list price and sale price of a home.  For example, 216 single family homes sold thus far in 2007 (1/1/2007 - 12/30/2007), with an average list to sell ratio of 97.81%.  This means that Sellers are getting, on average, 97.81% of their asking price - - - or are they??

When I (or any other Realtor) runs these calculations in the MLS, the statistical analysis compares the sale price to the final list price, not the original list price.  Unfortunately, comparing the sale price to the original list price is a manual process.  But let's see what it would show us . . .

Because of the tedious nature of this research, I have limited this to Harrisonburg single family homes that sold in the 4th quarter (9/1/2007 - 12/30/2007).  There were 39 homes, that sold at 97.24% of the final list price.  When looking at the sale price compared to the original list price, the ratio drops to . . . . . . . . . .  94.20%. 

Interestingly, of the 39 homes, 8 of them sold for less than 90% of the original list price.  Let's put a few of these numbers in perspective, with the lowest ratios in the set . . .

977 Summit Avenue
Original List Price = $498,000
Final List Price = $424,900
Sale Price = $375,000  (75% of original list price)

740 Collicello Street
Original List Price = $150,000
Final List Price = $145,000
Sale Price = $125,000  (83% of original list price)

60 Shenandoah Avenue
Original List Price = $182,500
Final List Price = $169,900
Sale Price = $156,000  (85% of original list price)

A few interesting take away points:
  • On average, buyers seem to be willing to negotiate prices down 3% (to 97% of the asking price), but not 6%.  
  • Thus, as a seller, it is important to stay within 3% of the market value, or your "bottom line".
  • A seller can't pick any asking price out of the air and assume that their home will sell for 97% of that price (or even 94% of the price).
  • When preparing to sell your home, don't just look at sale prices and final list prices of comparable homes -- check the original list prices as well!

Harrisonburg High-End Real Estate Market
Each month I run the same series of calculations to determine how supply and demand relate in several price ranges --- less than $200k, $200k - $350k, and $350k and up. At the start of December, there were 20 months of supply of homes priced $350,000 and up.

One of my readers posed the question of whether there might be more of a story to tell in what could be a very large price range --- $350k and up encompasses many hundreds of thousands of dollars. So, let's take a look --- please note, I updated the "Available" numbers to reflect current availability.


EVERYTHING Over $350,000
$350,000 - $600,000
Over $600,000

Sold in September: 4
Sold in September: 4
Sold in September: 0

Sold in October: 10
Sold in October: 10
Sold in October: 0

Sold in November: 13
Sold in November: 11
Sold in November: 2

Avg Sold / Month: 9
Avg Sold / Month: 8
Avg Sold / Month: 0.7

Available: 179
Available: 136
Available: 43

Months Supply: 20
Months Supply: 17
Months Supply: 61

So --- it is somewhat interesting --- there are only 17 months of homes priced between $350k and $600k --- and a whopping 61 months of homes available priced above $600k.

But to give the $600k+ homes a fair shake, let's make sure September, October and November weren't unusually low sales months. From January 2007 through November 2007 (inclusive), there were 16 sales of homes above $600k. This is 1.45 sales per month --- which would make the current inventory (43 homes) equivalent to 30 months of supply. Better than 61 months --- but this is still the most oversupplied price range by far!

Negotiations: Speed vs. Enforceability
Negoating...Negotiating a contract can take place verbally, or in writing -- there are advantages and disadvantages of each strategy. 

Almost always, the (prospective) buyer makes the first move in negotiations -- I suggest that it takes place in written form.  A buyer can certainly make a verbal offer on a property, but putting the offer in writing has several benefits:
  • All of the details of the offer (price, financing terms, closing time line, etc) can be clearly explained in a written offer.  Some details are often omitted in a verbal offer, which can lead to friction or negotiation failure later in the process.
  • Taking the time to put an offer in writing demonstrates a level  of seriousness to a seller, which can add negotiating strength for a buyer.
The only advantages of making a verbal offer are the potential for faster feedback from the seller after deciding to make an offer, and the lack of commitment --- a verbal offer is not legally enforceable.

When it comes to further negotiating the terms of a contract -- after the offer has been made -- oftentimes it can be more helpful to do so verbally.  A few things to consider:
  • PRO-VERBAL:  Especially if the buyer and seller go back and forth several times on price (or other terms), negotiating verbally can help immensely by speeding up the process.  If each party is making their counteroffer in writing, it can take days, instead of hours, to come to a conclusion.
  • PRO-WRITTEN:  Since a verbal agreement is not legally enforceable, even if the buyer and seller agree on terms, either party can revoke their agreement at any time prior to when the agreement has been signed by all all parties.
Beyond the generalities above, either verbal or written offers or negotiations can be appropriate in a given situation.  As with almost everything in real estate --- the context is the key!


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