At the beginning of November, Dr. Steven Anderson, Director of the School of Media and Design at JMU, announced to all SMAD majors a spectacular opportunity that will allow select students to work alongside television marketing professionals at Discovery Communications during the 2014 spring semester. Students nominated for this program will travel to Discovery’s headquarters in Silver Springs, Maryland throughout the semester, where they will work on several company projects while earning credit towards their undergraduate degree. The “Discovery Dukes” program will offer students further expertise in several areas of media and design, including strategic marketing, digital development, social media, creative insight, communications, and public relations.
With ownership of over 190 worldwide television networks such as TLC, Animal Planet, and the Oprah Winfrey Network and known to be the leading nonfiction media company in the mass communication industry, Discovery Communications operates around its mission statement “to satisfy curiosity and make a difference in people’s lives by providing the highest quality content, services, and products that entertain, engage, and enlighten.” Discovery takes their mission statement beyond just television broadcasting through Discovery Impact, a component of the company that is dedicated to helping nonprofit organizations at the local, national, and global level. A few of their multiple partnerships include Discovery Channel Global Education Partnership, Flight 93 National Memorial, Petfinder.com Foundation, and National Park Foundation Films.
In addition, Discovery Communications also serves as a workplace for JMU alumni. Andrew Warren, Discovery’s current Senior Executive Vice President Chief Financial Officer, graduated from JMU with a degree in Finance and Economics. He now holds a spot in Discovery’s Corporate Management, where he is in charge of the company’s global financial functions and strategies, along with supervising Discovery’s Media Technology, Production, and Operations division.
On that note, it can be said that Discovery Communications highly prizes the recruitment of JMU scholars and welcomes them to their company with open arms.